March is all about getting lucky in business! Spring is coming, and that’s a time for new beginnings and new goals for you and your company. Setting goals for you and your employees will increase performance and influence motivation. Goals provide a clear focus and a set of targets for your employees to hit.
When I’m setting business goals, I make sure they are SMART goals. To start, you need to decide on your overall goal. Once that is determined, you can break it down to specific, measurable, achievable, relevant and timely tasks.
- SPECIFIC. Your goal should be specific and outline exactly what you want to accomplish. By creating specific goals throughout the year, your company has a greater chance of being successful.
- MEASURABLE. Goals need to be measured, so progress can be tracked. You want to see results and whether you’re having success, backed by data, feedback and surveys.
- ACHIEVABLE. Goals should be challenging, but not to the point of being unattainable. Each goal needs to be something your company has the time, money and staff to achieve.
- RELEVANT. The goals you set should be geared toward the direction in which you want your business to go.
- TIMELY. Determine a time frame for your goal, so you and your employees can set target dates for achieving it.
It’s never too late to set new goals for your business, and going into this new season is the perfect time to start.
Besides fresh goals, spring also has great events for our community to attend this month.
Our Kennesaw Business Association (KBA) luncheon will be March 14 at the Recreation Center at Adams Park. Economics professor Roger Tutterow, director of the Econometric Center at Kennesaw State University, will give the financial state of the union. This will be a great time to learn about and understand where we are headed financially.
Rise and shine March 28 for our Wake Up KBA, led by Brent Rittesdorf, at Horned Owl Brewing. Enjoy breakfast and networking with some great businesses at 7:45 a.m., which is a good time of day for those who can’t attend our midday or after-hours events.
Important dates to mark on your calendar:
April 11, we will be moving our monthly luncheon back to the KSU Center, 3333 Busbee Drive. We are so excited to be partnering with KSU again.
April 22-23 is reserved for our biggest event of the year — the Big Shanty Festival. You don’t want to miss our largest fundraiser, which will feature food, live music, shopping and a parade.
Warm weather and amazing events, who could ask for more? We are so excited to see everyone in our community this month as we welcome spring!
– Kevin Jabbari is the president of the Kennesaw Business Association and owns Jabbari Property Services LLC.