Window World of Atlanta owners Mike and Melissa Edwards are known for saying, “Not only do we stand behind our windows, we stand on them.” In fact, they’ve been helping homeowners with their window needs since 2002, when they became licensees of the national Window World brand and opened their first store in Alabama.
While Window World of Atlanta’s name has remained the same through the years, the services offered to homeowners have expanded to other areas of home maintenance and repair: garage and entry doors, vinyl siding, gutters, shutters and roofs.
Products are installed by licensed and certified crews, and the products come with a lifetime product warranty (transferable to new homeowners) as well as an installation warranty; the additional coverage is a measure taken by the Edwardses to set them apart from their competitors.
All in the Family
After opening their first location in Huntsville, Alabama, Mike and Melissa expanded to the Atlanta market in 2009 with their Kennesaw location, and grew to include a Birmingham, Alabama, store.
The couple was raising their family while growing the business, creating a second generation of leaders to join them. Currently, son Stefan Stowe is president, daughter Heather Vallese is vice president of finance, daughter-in-law Makensie Stowe works in marketing and daughter-in-law Kayla Edwards is human resources director.
The management team is a combination of like-family friends and employees who’ve been a part of Window World for many years. Jacob Appleby is vice president of operations, Sean McGeehan is vice president of sales, Larry Beard is general sales manager of the Atlanta, branch, Brenan Goldi is production manager in Atlanta and Katie Campbell is director of operations.
The current number of employees for all three locations is more than 100. According to Stefan, “we integrate the family atmosphere in every way that we can with our team.”
Window World of Atlanta has a no-pressure approach to sales and offers customers the option to tackling their replacement project in stages, to meet any budget. For example, windows on the front of the house can be replaced first, followed by the back and sides, when able.
“During our free-estimate appointments, our sales representatives will offer as much information as the homeowner wants. Although they are well trained on the technicalities of our products, they are not forced to give an hourlong presentation,” Stefan said.
All windows are custom made in the U.S., to fit any size, style and other options the homeowners desire. Most replacement jobs are completed within a day.
Building Bright Futures
Mike, Melissa, Stefan and their team work hard to build a better future for their employees through a thriving business and donations to charities that are near and dear to their hearts.
The Atlanta branch’s growth can be tracked by the numbers. In 2017, 25,000 windows were sold, with an increase to 54,000 in 2022. To accommodate the expanding business, Window World is moving into a new 75,000-square-foot facility this year. The additional space is needed to guarantee growth and maintain the company’s position among the top window-replacement providers in the U.S.
Window World of Atlanta supports St. Jude Children’s Hospital, committed to eradicating cancer in children, and Veterans Airlift Command, a nonprofit that provides free, private air transportation to veterans needing medical transport or other essential air travel. These are charities that the Edwards family has supported personally, and they are grateful to be able to continue the support through their business.
Wide Range of Products
Double-hung, sliding casement, bay and bow, awning, garden, custom windows, as well as shutters. Choices range from classic to modern and sleek window options. A line of shutters to frame those windows is offered to add curb appeal.
Entry, patio, French rail, storm, French and garage doors. Financial benefits, as well as visual enhancements, come with having the right door. An improved entryway can boost a home’s value, and energy-efficient options save money on home utilities.
2000, 4000 and 6000 series siding, shakes and scallops, stone siding and gutters. Many options are available to meet the needs for energy efficiency and just the right decorative element to complete a home’s style.
Multi-layered, variety of colors and styles, backed by warranty. Window World of Atlanta offers Owens Corning roofing products, considered a trusted name in the industry and a market leader in roofing shingles, underlayment and component products.